METAPHOR

Hello classmates,

The topic for today is to show a creative metaphor that we can use for an organization and try to internationalize; I will start this task with a short definition of why metaphor is, we can define it as an analogy between two objects or ideas; the analogy is conveyed by the use of metaphorical word in place of some other word, for example “love is a rose”.

Organizations have to do a good marketing if they want to be stronger and bigger, for that reason they usually make a great publicity and then is when the metaphor can start to play as a aider to have a stronger advantage insomuch as you will introduce a product with a slogan that people could remember always and of course associated with the product.

If an organization want to internationalize a product they have to be very aggressive in the campaign to push the product in the foreign market, I was looking for on the website for a while until I finally found a product that couldn’t be better to use to make an example, the product is a coffee soft drink (gaseosa de café).

Its name is Caffem Cola, and it is produce by a local company in Armenia, Quindio. This company calls Cafequipe, they work with derivate coffee products for example cafequipe (coffee plus arequipe) even coffee wine and a lot of products like coffee or mocha crackers.

It is important to make a coffee soft drink because it is another way to drink caffeine and is a good option for people who do not like coffe but they can taste the Caffem Cola.

I think a nice slogan that they could use to introduce the caffem cola in a foreign market, my slogan is: “caffem cola, excellent soft drink with the best of Colombia”, they can use it thanks to first they will have an excellent soft drink and also they can promote a product that is recognized around the globe as the best coffee.

This is a creative product and also a nice slogan, you can use the phrase the best of Colombia insomuch as the image of the country in the last years is coming better and now foreign people see Colombian products as a very competitive ones and not just a poor image since 90’s for example drugs, violence and murderers. Caffem Cola can show the competition of Colombian beverages in other countries and how companies in Colombia want to improve and be more competitive in the future.

images taken from:

http://7765007165683330615-a-1802744773732722657-s-sites.googlegroups.com/site/bebidasdecafe/Home/foto%20peque%C3%B1a%20gaseosa.JPG?attachauth=ANoY7crTcjoDAZqpENCfcvx82ey8Bo0YG7WXCzEjxB0JZMTbK9ruOAB4_a9z14IlKZk3ei0XgW0Bb3Ahf0evdwEd3oDeDNc-TUxOb_Pos0JM02V95VPFXe5eyaETmtaZW8INXrBF7yCCsfbSOiYBhkVItKpDq33nzQxYDBL78LkABxY_4HWUpuGj4YCnSPFFIakWB8bfEXxp2ZpZ6Um4f5k5VXnhRtFaU6Klv6mnlt7olSlGuri8lkw%3D&attredirects=0

http://www.directoalpaladar.com/categoria/otras-bebidas

http://www.worth1000.com

http://news.bbc.co.uk/2/hi/americas/5033514.stm